The Canadian Business Journal is proud to call ourselves the first all-digital publication to be audited by BPA Worldwide.

What’s the big deal?

Third-party media auditing shows our advertisers we’re transparent and accountable’ an invaluable quality, especially during a recession when people are looking for certainty.

Let’s face it, when times are tight, one of the first expenses to get scaled back is usually marketing. Media buyers have to be careful how they spend the limited budget they have, leaving no room to gamble with ad dollars. Choosing an audited publication, such as CBJ (shameless plug intended), represents an informed marketing decision to ensure ROI. Media buyers can rest assured, knowing that metrics are accurate and up to date.

CBJ is excited to be the first to step up and do our due diligence. We hope that others in our industry will follow suit.