Easton-Bell Sports Appoints Chris Zimmerman President of Easton Sports

CBJ Mar 10 - Easton-Bell Sports, Inc.—a leading designer, developer and marketer of innovative sports equipment and accessories— announced that Chris Zimmerman has been hired as President of Easton Sports, effective immediately. The former Vancouver Canucks President and CEO will lead a unified Easton Sports brand banner that will include hockey, baseball/softball and its new lacrosse offering.

“We’re fortunate to have this depth of expertise on board to lead Easton Sports. Chris brings a results-driven approach and a track record of creative and effective marketing on both the equipment and franchise sides of sport,” said Paul Harrington, President and CEO of Easton-Bell Sports. “With his experience, Easton Sports will now have a level of world-class marketing acumen in line with our legacy of product superiority.”

Zimmerman will be charged with expanding Easton's footprint through integrated product and marketing programs driven by consumer insights and designed to improve the brand's performance for retail partners and customers worldwide. This consumer- driven approach will position Easton to aggressively compete with the sporting goods equipment industry’s leading brands.

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